M-commerce is an explosive growth market. Especially thanks to the success of native apps!
The smartphone is advancing. Mobile shopping via apps is booming. The figures speak for themselves. Within three years, 80% of online shoppers will make (part of their) purchases via their smartphone. Native apps offer a fast and reliable mobile experience. They are already a must-have for consumers. And therefore also for the retailer!
US investment bank, Goldman Sachs, has calculated that sales via smartphones and tablets will more than triple between 2014 and 2018! And the share of apps continues to grow in the overall m-commerce market. Add the high conversion and it is clear why so many retailers are choosing their own shopping-app.